5 Marketing Tips To Promote Music And More
Are you looking to promote your music or other products and services? You’ll love The Spacesuit Junkies’ insights on marketing and music.
The Spacesuit Junkies - Music meets Marketing.
Stevie “Zenith” Johnson and Stephen “Plex” Blackburn met at a Fort Myers performance almost ten years ago. Both were working independently at the time and never considered collaborating. Stevie and Stephen were recommended by a mutual friend who is also a DJ. They went to the studio together and released a mixtape.
Their chemistry and feedback from the mixtape were so promising that they formed a group called The Spacesuit Jungkies.
After opening for Wiz Khalifa and moving to Atlanta to work alongside award-winning producers, and songwriters, the couple decided to start their own marketing company, Vamp LIVE.
Stevie thought that if Stevie could market her music in a highly competitive industry, then why not help other businesses promote their products and services in less-competitive markets?
With almost ten years of experience in music promotion, The Spacesuit Junkies know how to build a brand online.
5 Marketing Tips to Promote Music and More
These musicians can teach businesses some marketing tips.
- Target your audience and create a brand voice.
- Stand out in the crowd to create high-quality content in various formats.
- Digital marketing requires patience.
- Make data-driven decisions.
- Highly successful bands shout about their music.
Let’s get to it!
1. Find your audience and create a brand voice that is unique to them
Music is incredibly subjective. That’s the funny thing about it. My parents don’t like the same music I do, and my friends may not enjoy the same artists. Music I consider great depends on many factors, so I can’t explain why I like certain songs.
It is not always easy to be a successful musician. There are many reasons why there are so many talented but unsigned artists on shows such as “The Voice” or “American Idol.”
The most successful musicians can find a niche to engage their target audience and create a unique identity.
Brands that can market well have the exact attributes.
Stevie believes establishing a brand identity and voice is key to creating a successful business and group. The group names The Spacesuit Junkies was not a random choice. He says they wanted something that would “attract your attention, and that no one would forget.”
They emphasize communicating the brand’s unique message to their clients when marketing them. Many of their clients are eCommerce startups still defining their brand identity and target audience.
Stevie suggests these questions to new business owners and companies who have never considered their identity or target audience.
- What are the main benefits of your product(s) and services?
- What similarities can you find in your customers based on your sales history?
- Are there any sales restrictions (geographical, legal, etc.)? )?
- Who is your direct or indirect competitor? What is their marketing strategy?
- Why would someone opt to buy from you over one of your competitors?
- What are people most impressed with about your company? What are people unhappy with about your company’s reputation?
- Which online and offline platforms do your customers use?
- Which online publishers or personalities do your customers most like?
These questions will allow you to understand your target audience better and help you understand how they interact online. These answers will give you a good understanding of the value that you offer customers. This is a great way to develop your voice.
Responding to these questions will give you insight into how to market your business online.
2. Create quality content in various formats to stand out from the crowd and be unique
There is always some-one to listen to you, aspiring musicians. Competing with other musicians is not enough; you must contend with the entire entertainment industry. How can you convince someone to spend three to four minutes listening to your song?
It’s not just for musicians that it’s essential to learn how to keep your target audience’s interest, but for all businesses.
Stevie claims they have tried almost every medium possible to promote their group and that the “higher quality content you can produce is better!”
Music, for example, is an audio format that can be difficult to promote. Facebook does not support audio files, so musicians cannot share their music there. People rarely enable their audio when they scroll through social media platforms, which can reduce the effectiveness of audio content.
Musicians must be open to other media and content types to reach the most significant number of people.
Stephen states that The Spacesuit Junkies have created music videos, custom images, blogs, podcasts, and emails. They also generate comedy skits and contests/giveaways to promote their music.
They have grown their fan base by creating high-quality content in many formats and pushing it to different platforms.
Every business should aim to produce quality content in all formats. Digital landscapes are constantly changing. Getting digestible content in different forms can help increase visibility and generate more engagement.
3. Digital marketing requires patience to succeed
Successful musicians and businesses have a lot to do with patience, especially when it comes to online marketing. Digital marketing is not always straightforward. It requires education, research, and, most importantly, patience.
Stevie states that business owners can face the most significant hurdle when they are not patient, particularly in the initial stages of ad platforms such as Facebook.
Ironically, it would help if you were patient in the beginning stages of your marketing campaign. He says it takes time to identify your ideal audience, best-selling products, and ads performing well. This is the stage where you need to be patient.
We are conditioned as a society to expect an immediate return on investments. If we don’t see the value of our assets early, we tend to abandon the course. This kind of shortsighted thinking can be detrimental to your marketing efforts and can impact the creativity and morale of your entire team.
Without the support of management, who would spend time researching and testing innovative marketing strategies?
Instead, they should be patient with their marketing.
Push the limits.
Find creative ways to interact with customers.
Despite not always succeeding, there are specific lessons to be learned from failures that can support you make better strategic thoughts for the future.
Stevie states, “Once you gather data about your initiatives, you can pinpoint elements that will improve your campaigns and create more (cheaper!) results.”
4. Make data-driven decisions
As we have already mentioned, businesses shouldn’t be afraid of failing in digital marketing. But, they should not be scared to fail with their digital marketing. Companies must learn how to measure, track and improve their efforts.
Stephen says they were very confused when they started promoting The Spacesuit Junkies online. However, with a sharp eye on analytics, they soon discovered ways to optimize their campaigns to generate better results.
They apply many of the lessons they have learned from their promotion efforts to their clients.
Data is the best-friend of a marketer.
Instead of making decisions based on instinct or gut feelings, use the insight gained from your initiatives to make data-driven strategic decisions.
Analytics can reveal your failures and highlight your successes. Businesses often focus their resources on improving areas that are not performing in marketing and neglect to invest in the ones that perform well.
Track every marketing campaign to prove your investment. You can also add a budget to those performing well and look for ways to improve areas that are not performing.
5. Successful bands loudly promote music.
It is easy to know the connection between music promotion and any product/service marketing.
- First, you need to get to know your audience and determine the message that will resonate with them.
- Next, find the most active platforms and start creating and sharing engaging content.
- Final, be strategic and based on data. Also, be patient.
These tips can support you get started in your digital marketing, just as they did for The Spacesuit Junkies when they promoted their music. It would keep if you continued learning and trying new strategies to make a real difference.