Learn How To Blog In 5 Simple Steps
If you’ve decided to create a blog for your company’s website, you’ve completed the first step of accepting that content is necessary to the success of your website. Once you’ve mastered the art of a blog, it’s an array of tools that can help you reach a range of business goals which include:
- Increase sales and lead generation.
- Engage with your customers.
- Create brand recognition within your field.
- Increase traffic to websites.
- Boost SEO as well as organic ranking.
The act of making content is one of many things that drive these changes.
Being aware of the topics you cover, choosing a good selection platform, and maximizing your content will enable you to connect your business’s top goals to the content you’re creating in a way that’s efficient at making sales and effective in growing traffic.
Learn to blog in just 5 steps
If you are planning to launch your blog and start writing your first post on your blog, Here are some guidelines to remember. They will help you follow a consistent strategy for creating great content.
- Set an enduring foundation.
- Get yourself set for SEO success.
- Create useful content.
- Promote your website’s content.
- Review Your efforts.
If you’re looking to begin your business blog, ensure that you are doing it right the first time. Use these guidelines to ensure your blog is set up to succeed.
1. Install a solid foundation
Don’t write anything at this point.
The first step to business blogging isn’t to put pen to paper or your fingers on the keyboard. It’s about laying the foundation for every effort you put into it.
Make sure you choose the right website platform. There are many options, but WordPress is always my preference.
As the most viewed CMS (CMS) in the world and used by more than 35 percent of internet users, you can access an almost limitless amount of information.
If you need help figuring out what something is or how to set up the feature you want or feature, a quick Google search will provide hundreds of results. These include tutorials, forums and even videos.
If you already have an online presence hosted on WordPress, then you’re just one step away from creating that foundation. It’s all you have to do is start your blog. This is how you can make it happen yourself. You can also employ an in-house or freelance developer to complete your task.
If you’re not currently using WordPress, consider looking into changing. If you’re a business owner, their plugins, resources, integrations, and partnerships with other major brands, such as WooCommerce, can make your life significantly simpler.
2. Make yourself ready for success in SEO
The ability to optimize your search engine (SEO) is crucial for any business blog. If you have the proper signals set up, the search engines can discover the blog, rank it, and index it. blog.
So, your website will be listed when someone is looking for similar subjects.
Keep in mind that one of the advantages of blogging is an increase in traffic to your website. Once you’ve mastered the basics of blogging, writing blog posts won’t bring you that boost in traffic.
SEO is the core of your blog and every blog post you write.
This is a further benefit of using WordPress: plugins.
Plugins enhance the capabilities of your site and, in many instances, do the heavy lifting, so you don’t need to know the technical aspects yourself.
In terms of your site’s SEO, these plugins will ensure that you’re in the best position to succeed.
Google XML Sitemap
It is the initial step to ensure that Google can locate your blog. After you have submitted your sitemap, Google will be able to regularly crawl your site seeking new material to rank (only indexed content is accessible through Google).
Yoast SEO
This is a must-have plugin since it handles all your technical optimizations. It is available for no cost, or you can upgrade to Premium for additional features. When you publish, Yoast will also advise you on optimizing each blog post to ensure that it is well-known and quickly found.
3. Create valuable content
A lot of work is involved in creating quality content that ranks as a close second to SEO when it comes to importance to the business blogosphere. This is what you should be aware of.
Post-level SEO
Quality content begins with SEO keyword research. This will help you focus your efforts on the range and ensure that your blog articles are found on search engines.
Begin by compiling the keywords related to your business and the content you’re planning to publish, once you’ve learned how to blog.
For instance, the search terms for an organic home-cleaning blog could be:
- Natural cleaning products for your home
- Organic cleaning products for the home.
- DIY kitchen spray
- Create your cleaner spray
Consider what your company is doing to find these terms and create an inventory.
Input the keywords into a program such as the Google Keyword Planner to find the top-ranking (most used) phrases for those subjects.
In this scenario I may use the term “cleaning supplies” and transform this into a post entitled Cleaning Supplies 10 Reasons to Restock the Cabinets.
This is the case for all the most critical keywords in your business and creates a variety of titles for each. At some point, you’ll probably have between 20 and 30 key phrases, with some tags for each to use as a start.
The last step to take as you master blogging is to include your keywords in all the proper places within the blog post. This includes:
- The URL
- The headline on the front (as you can see in the picture in the previous paragraph)
- The first and final paragraph of the blog post.
- It is sprinkled throughout the content naturally.
- The alt tag for any images that are included
- At the very least, an H1 (a subheader)
- The meta description
The Yoast SEO plugin can inform you how to enhance SEO for each blog post, so make sure to download it.
Calendar of Content
After completing your SEO analysis, you can make an editorial calendar. This is a writing roadmap that you can update every month, quarter, or even year, and should contain articles for every month.
Once you’ve learned to blog and are ready to create a post, check your content calendar to figure out the content, you must write.
Your content calendar serves as your plan for publishing blog posts.
To build this essential blogging tool, think about the following factors:
- Seasonality What topics are most appropriate for winter or summer? For certain businesses, it is crucial. However, for others, this is something other than a factor that should be considered.
- Timeliness Does your business have any connection to important holidays or significant events? Create content specific to these seasons to take advantage of the increase in interest.
- Evergreen content What could you come up with that is valuable all year round and for years to be? Add some of these into every month.
- Competitors Who are the topics your competition discussing? What kinds of content do they create? If they create many infographics that receive an abundance of comments and shares, you may have to include infographics in your content calendar.
After you’ve brainstormed your content, you can organize the information into a content calendar.
Publishing cadence
Next, you must decide how often you’ll be publishing blog posts. A study by Hubspot discovered that the more frequently you post your blog posts, the more visitors increase. But, it’s also essential to keep the goals of your blog in your mind.
When you are deciding to publish every blog post that you could be able to squeeze in, keep in mind two crucial points:
Quality always prevails over quantity. Producing 16 blog posts every month will not likely cause a massive increase in traffic since Google will find out that the blog post isn’t worth the effort.
Your objectives are crucial — If the goal is to increase traffic, concentrate on creating a vast amount of excellent content. But if your goal is to generate leads of high quality that make a difference, it is wiser to release less content and concentrate on the marketing and creating those that convert your customers.
Formatting of blog posts
The last step is to format your content to encourage users to stick around or share the content and interact on your page with the brand. Here are some guidelines to follow:
- Making it simple to read blog posts must be able to scan, meaning that people can take them in and absorb them quickly and effortlessly. You should use bullet points and include headers to help organize the information.
- Be Social Options for social sharing should be simple to locate.
- Avoid dense content paragraphs that should be brief along with images and videos to break up a text. Include ideas that enhance your content, such as graphs, charts, and compelling images.
4. Promote, encourage, and promote
After the content has been created and published, you must promote it to the various groups you have. If you’ve spent time making blog posts, you must ensure they are seen.
Share each blog post on your favorite social networks (Facebook, Twitter, Instagram, Pinterest, etc.) Be sure to send out email notifications at least once per month, so your clients and followers know it’s available.
It is possible to use a no-cost social scheduling tool such as Hootsuite to schedule each share for the week instead of posting them all individually, which is tedious and ineffective. Keep an eye on your account throughout the week and interact with your followers by sharing and commenting.
5. Review your work
Spend time each month or quarter to review what worked and did not. Start by making an account with Google Analytics (GA) and following the instructions.
Connect your blog to Google Analytics -using the Yoast SEO plugin can help in this process as well as you could make use of a variety of other plugins, such as Google Analytics Dashboard.
Once you’ve installed the program, you’ll be able to look at everything from the overall traffic to which websites have the highest number of visitors, what blog posts are earning the most readers, and more.
The data you’ll need to monitor will be contingent upon your objectives and could include the following:
- Total traffic
- Total organic traffic
- Time on the page
- Top traffic sources
- Blog posts that are most frequently read
Utilize the information provided to help you plan your content calendars by repeating the things that worked and removing the ones that didn’t.